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Certified professional rubber stampCertification pays for itself every time a credentialed employee solves a customer’s problem, gains customer’s confidence, or closes a big sale.

By Jan Niehaus

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brandStrategy is key in selling tools:

The crystal star goes to six in one of the 2013 Best of the Best Marketing Awards Competition’s most competitive categories.

By Joe Nowlan

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contractorDistributors are supplementing vendor product training with their own custom courses to establish themselves with their customers as the go-to resource for electrical industry expertise.

By Jan Niehaus